Name: Beyond the Destination: The Future of Brand and Travel
Start: 2025-06-16T14:00:00-04:00
End: 2025-06-16T15:30:00-04:00
Location: Axios at Fervor

Register

📍Axios at Fervor

Monday, June 16, 2025

2:00pm - 3:30pm CEST

The conversation around brand reputation is evolving. It's no longer just about legacy—it’s about how companies show up authentically, earn trust, and lead with intention in complex cultural moments.

Join Axios and Burson in Cannes, France, for an intimate roundtable lunch with brand leaders, and marketing and communications executives exploring how brands are balancing cultural relevance with reputational resilience to drive connection and maintain the bottom line.

As travel continues to boom, brands and travel companies are finding new ways to connect with people on the move. Travel companies are redefining their approach to keep up with consumer habits and cultural moments to attract modern travelers. From smart savings tools and on-the-go tech to food, fashion and wellness, brands across every industry are finding new ways to enhance the travel experience across every touchpoint and build deeper connections along the way.

Join Axios at Cannes Lions, for timely conversations with travel, tech, and marketing leaders on how brands are reshaping and elevating the journey in today’s travel-driven economy.

Axios media correspondent Sara Fischer and media reporter Kerry Flynn will host one-on-one conversations with:

Steve Huffman

CEO & Co-founder, Reddit

Christine Maguire

Global Vice President, Tripadvisor

View From the Top segment

Richard Nunn

Chief Executive Officer, United MileagePlus Holdings

Mark Weinstein

Chief Marketing Officer, Hilton

Agenda:

10:30am CEST | Doors open
11:00-12:00pm CEST | Seated roundtable discussion
12:00-1:00pm CEST | Networking

As younger consumers crave simpler times, trends from the ’90s and early 2000s are returning to the limelight—driving a wave of nostalgia-fueled spending. From legacy brands experiencing a revival to the resurgence of retro tech, food, fashion and entertainment, companies are tapping into throwback culture to attract younger audiences and boost relevance in a digital world.

Join Axios in Cannes, France, for an Expert Voices lunch roundtable discussion exploring how brands are harnessing nostalgia to connect with Gen Alpha, Gen Z and Millennial consumers, reimagine products, and fuel the next trend cycle.

11:00 a.m. - 11:30 a.m. CEST | Networking
11:30 a.m. - 12:30 p.m. CEST | Seated Lunch Discussion

The moderator of this roundtable discussion is:

Eleanor Hawkins

Communications Strategist and Writer, Axios

Axios at Fervor

5 Rue des Frères Casanova, 06400

Cannes, France

Please see our Axios event rules here.

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